CAN/BikeNZ crash/incident media
Presented by: Glen Koorey (CAN)
Coordination between CAN and BikeNZ- to get consistent messages.
Guidelines developed - useful for others too - copy of guidelines attached (PDF)
Mock interview (Glen interviewing Patrick).
Be careful not to include too many different points.
If it's a fatality, don't say things that might be construed as making light of the situation.
Presented by: Ann Weaver, Sara Bennett (SafeKids)
- Cycling makes up 6% of child injury burden.
- Aim of SafeKids is to reduce incidence and severity of injuries in the 0-14 year age group.
- Funded by Ministry of Health (Starship)
- Based on US model- started in 1990s
- Part of a global network (22 countries)- issues similar around the world
- 3 arms: policy/advocacy (position papers, fact sheets); information centre (online catalogue); public awareness (campaigns)
- Coalition model- local fire departments, Plunket, Road Safety etc; implement at local level
This year's campaign focus has been on driveways. Next year- out and about: cycling, beaches.
- Context: cycling has health and community benefits; part of growing up
- Perception of risk by parents
- Most of injury burden falls on boys in under 14s
- Development of DVD resource on helmet use
- Under 10s- mostly supervised. Encouraging helmet use, skills training, conspicuity
- Not much research on visibility aids for kids
- What is the place of riding on the footpath? Overlooked by the authorities for under 10s. What are the rules- age, wheel size? Is footpath riding any safer?
- Speed reduction.
- how much of the 6% of child injury burden caused by cycling occurs on road? varies with age- more for over 10s
- focus on any particuar demographics? Injuries are correlated with deprivation, for all types of injury. May need different interventions for different demographics.
- importance of environmental factors- lower speeds etc.