The end of daylight saving means it is time for cyclists to dust off their lights and add a bit of fluorescence to their riding wardrobe.
Cycling Advocates' Network (CAN) spokesman Patrick Morgan said as the days get shorter, cyclists need to get brighter.
"Bike lights and high-visibility riding gear make you easier to see," said Mr Morgan.
Cycling fatalities have declined over recent years despite increasing bike sales. Mr Morgan said it could have something to do with cyclists embracing the culture of being seen.