There is lots of money to be made from people who cycle with their clothes on. Europe is running out of bicycles because of certain forward thinking government initiatives that are encouraging the non-lycra set to cycle; using the bicycle as a core method of transportation rather than a piece of sports equipment. Bicycle manufacturers (and, of course, the general population, the economy, the earth …) are reaping the benefits. See - http://www.independent.co.uk/news/uk/home-news/bicycle-races-manufacture..., for more detail.

Come on NZ government, get your act together. When are we going to see this kind of thing in New Zealand?