promoting cycling

There is a growing awareness of the importnace of marketing more sustainable transport alternatives but the car industry, so acutely sensitive to its customers' requirements, does not just sell transport, it sells lifestyles. This report looks at the implications for those seeking to modify travel behaviour.

Cycling- a quick reliable and cheap form of transport with health and environmental benefits- still accounts for only a small percentage of journeys made in the UK. National and local policies/strategies aim to change this.