I received this from Karl Kane, from Massey Uni, Wellington. He's a capable man, with talented students, and understands CAN's mission. I'd like to take them up on this offer.
We could go big:
- how to get more people biking, more often
- how to convince central govt and councils to invest in cycling
- reposition cycling as an everyday, mainstream activity
- recruit and retain active CAN members
- design, market and promote CAN's Workplace Bikeability programme
- design a cycling campaign
I'm going to meet him and would like your thoughts. What's something you'd really like to see achieved?
Hi Patrick. We are contacting you about becoming involved in a Massey University School of Design course. We would be keen to chat about working with the CAN as part of our 300-Level (Year Three) Design and Business paper held in the second semester of the year.
The paper provides the platform for our students to apply their learning to a "real world" problem or opportunity, and sees inter-disciplinary teams (like small agencies comprised of marketing, digital/interactive, graphics designers etc) see a project through from client brief to a final pitch over a 12 week period. The idea of taking a non-profit organisation such as CAN and addressing a problem/opportunity it faces through design is very appealing, and it is a wonderful opportunity for any organisation to tap into the pool of the very best young strategically-minded creatives before they are absorbed into cost-prohibitive creative agencies.
We have worked very successfully with businesses and organisations ranging from the Phoenix football team and Wellington Cricket, to the Special Olympics, the United Nations, and theatre companies, all of who used a wide cross section of the work produced in collaboration with the students. All we need is a strategic problem or opportunity you are facing- 'create a coherent and integrated visual identity', 'recruit and connect members', that kind of broad agenda.
If this is something you are interested in exploring, perhaps it is easiest we meet-up for a chat?
Look forward to it and thanks in advance for your time,
Karl Kane and Anna Brown, 222.382 Design and Business, Massey University School of Design