Since 1997 L'Eroica in Italy has attracted cycling enthusiasts from around the world keen to brush the dust off their pre-1987 bikes and take part in a 150km ride over the "strade bianche" (white gravelled roads) in celebration of the great tradition of cycling from over the past 100 years. With authenticity at its heart, the bikes used and the ride feature only those elements deemed "classic" - shifters mounted on the downtube, as opposed to the handlebars, woolen jerseys and cycling shorts, traditional Italian cuisine and wine. See the video below: