Road Safety Trust - Project Work 2013 to 2015
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PROJECT TITLE: Making the Journey Safer for Cyclists
In Dec 2012 the Road Safety Trust approved funding for BikeNZ & CAN to continue project work over the next 3 years.
Since early 2013, the Cycling Advocates' Network (CAN) and BikeNZ have been working with the New Zealand Transport Agency on five projects, aimed at creating a safer environment for cycling.
The funding for this project has enabled the employment of contract staff to deliver the work on behalf of CAN and BikeNZ, supported by volunteer efforts from both groups. CAN's project work is being led by Richard Barter of Auckland.
Both CAN and BikeNZ welcome this opportunity to further work with the New Zealand Transport Agency in getting more New Zealanders safely cycling more often.
For more information, contact Richard (CAN Project Manager) or Graeme.
What it intends to achieve:
Improved Road Safety outcomes through better road user behaviour, improved cycle skills and more people cycling. These are the key priority focus for five initiatives. The five projects proposed in the application were;
- On Road cycle instruction for youth aged 10-14yrs.
- On road cycle instruction for adults - targeting group cyclists and everyday commuter cyclists.
- Road User workshops.
- Campaign/PR work using high profile New Zealanders to promote better road user attitudes and behaviour.
- Detailed regional reports identifying what cycle training and cycle safe initiatives are being undertaken currently and where are the gaps.
The outcomes sought from these initiatives:
- Cyclist accidents decreasing in targted areas.
- More youth cycling in schools that have had the on road instruction programme.
- Commercial driver attitudes to cyclists has improved as a result of the RUWs.
- Safety perceptions of cycling has improved in targeted regions.
Although both organizations will have input into each project, primary responsibility for the work was allocated as such:
| Project Title | Primary Responsibility |
| 1. Introduction to Road and Everyday Cycling for youth, including training instructors. | BikeNZ |
| 2. Cycle leadership workshop delivery. | BikeNZ |
| 3. Extending road user workshops and everyday cycle instruction. | CAN |
| 4. Campaign/PR development. | BikeNZ |
| 5. Detailed regional reports on the ‘state of play' and an aggregated national report. | BikeNZ |
| 6. Evaluation of Projects. | BikeNZ & CAN |
The project is to be undertaken over 3 years beginning early 2013 and ending December 2015.
Concentrating on Project 3, CAN's work is split into 3 parts, Development/Marketing, Delivery and Management:
Development/Marketing | Delivery | Project Management | |
| 2013 | Development of course material - workbook for both Workplace & Trainer Workshops. Identification and collaboration with national and local health and active transport initiatives for the transport industry. Marketing of the programme to National Transport Associations, Corporations with fleets & professional drivers: Direct marketing, email, web, print and newsletter. Bring awareness of the programme to clubs, RSTs, TLAs, Police & advocacy groups.
| Workplace Workshops Trainer Workshops
| Management of the programme nationally, including the development of the programme in ChCh year 2. Stakeholder relations including, collaboration with national industry bodies & government. Management of project finances. Monitoring of programme consistency and effect across national level. |
| 2014 | Collaboration with national and local health and active transport initiatives for the transport industry. Marketing of the programme to National Transport Associations, Corporations with fleets & professional drivers: Direct marketing, email, web, print, newsletter. Continue to bring awareness of the programme to clubs, RSTs, TLAs, Police & advocacy groups.
| Workplace Workshops Trainer Workshops
| Management of the programme nationally, including the start up of the programme in ChCh. Stakeholder relations including, collaboration with national industry bodies & government. Management of project finances. Monitoring of programme consistency and effect across national level. |
| 2015 | Collaboration with national and local health and active transport initiatives for the transport industry. Marketing of the programme to National Transport Associations, Corporations with fleets & professional drivers: Direct marketing, email, web, print, newsletter. Continue to bring awareness of the programme to clubs, RSTs, TLAs, Police & advocacy groups.
| Workplace Workshops Trainer Workshops
| Management of the programme nationally, including the start up of the programme in ChCh. Stakeholder relations including, collaboration with national industry bodies & government. Management of project finances. Monitoring of programme consistency and effect across national level. |
More detail:
Locations of workshops:
Years 1 - 3: Whereever there are willing heavy vehicle firms wanting to engage with other road users.
Employees to be contracted:
Project Manager for Years 1-3. Contractors to help deliver the workshops etc as required.
What actually is going to be done in CAN's project?
In 2011 and 2012, the Safer Cycling Programme helped to refine the Road User Workshop Programme for Bus Drivers and investigated alternate formats for truck drivers. More than 50% of drivers participating in Road User Workshops showed an interest in cycling again which led to collaboration with journey planning programmes that reinforced and maintained the RUW learning. Research as part of that programme also highlighted the need for alternative formats to the 4 hour workshop depending on the industry the professional drivers were part of.
A pilot programme will be developed with breaks the traditional Road User Workshop into shorter modules. These pilot formats of RUW intend to dovetail with a company's existing corporate programmes whether in relation to training, health and safety programmes, worplace travel, or healthy lifestyle initiatives.
Over the three years the reach of this programme can be extended by targeting those individuals who have the influence over the development of driver behaviour. Therefore we proposed workshops targeting training representatives in the bus, truck, taxi and driving instructor industries in Auckland/Waikato, Wellington/Hutt Valley and Christchurch. These are the "Trainer" workshops listed in the table above.
Other Projects and Working with BikeNZ
CAN will also be assisting BikeNZ with two other projects within the RST contract: Projects 4 and 5. Jena will be the focal point for these as well.
