Winning hearts and minds using digital media and better stories


Here's my abstract for a workshop at 2WalkAndCycle conference, 19 March 2024

Patrick Morgan, Cycling Action Network

We face huge opportunities to build a better world, where everyone gets a fair go, and our communities are strong and resilient. Better transport choices are an essential tool as we race to decarbonise our towns and cities, enable affordable mobility, and tackle inequality. Our task has never been more urgent.

But change can be hard. How do we overcome the status quo bias? How do we win public support for safe and attractive streets?

In this interactive workshop, you will learn how to build support for change, using digital tools and face to face campaigning.

Focusing on successful bike advocacy, we'll cover:

- messaging and framing: selling the cake, not the ingredients

- linking digital story telling with face to face campaigning

- building trust between advocates and councils

- making zero-budget videos for social media success.

We'll share lessons from recent campaigns:

- winning at the submissions game

- Bike Life video series

- ride along videos

- direct action campaigning: picnics in parks, people-protected bike lanes

Whether you're a biking or walking advocate, Councillor, or transport professional, you will come away with new tricks and ideas.



But change can be hard. Overcoming the status quo bias requires a multifaceted approach that involves education, community engagement, and smart policy decisions. Winning public support for safe and attractive streets involves highlighting the benefits of sustainable transportation, such as reduced traffic congestion, improved air quality, and increased physical activity. It also involves designing streets that prioritize safety and accessibility for all users, regardless of their mode of transportation. By working together, we can create streets that are not only safe and functional, but also beautiful and enjoyable to use. driveway installation

I wish you all the best! Your successful bike advocacy truly matters to me. 

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Contemporary storytelling is encouraged by new forms of media that design inventive ways for people to record, express and consume stories |
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Whether you're an advocate, counselor, or transport professional, this event is a must-attend. You'll gain invaluable insights and innovative ideas that will help you excel in your field. Don't miss out on this opportunity to enhance your skills and knowledge.

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The workshop will also provide valuable insights from recent campaigns, including successful strategies for winning public support, creating engaging video content, and implementing direct action campaigns such as people-protected bike lanes. Cincinnati SEO