The Media & Marketing Co-ordinator plays a key role in helping to communicate CAN's key messages to outside audiences such as the general public, the wider cycling community and decision makers. The role is also important in shaping and projecting CAN's image.

The Media & Marketing Co-ordinator is appointed by the Committee. It is helpful, but not essential, for the postholder to also be on the Executive, though knowledge of CAN's aims and activities is important.

The media@can.org.nz email address has been set up and correspondence sent to it will be redirected to the Co-ordinator.

Role:

• to co-ordinate marketing and media activities for CAN
• help CAN develop strategy appropriate to its marketing & media needs
• help CAN plan and manage its marketing and media activity overall and through specific campaigns
• to help implement the above, including providing assistance to regional/local groups

Duties:

• media planning and releases
• marketing planning and management of key elements, such as the logo, branding
• merchandising where this helps market CAN
• development and maintenance of contact databases to support these activities
• development of relationships with suppliers to Support/working relationships the above
• taking a leading role in media and marketing campaign design, development and conduct

Desired qualities/experience:

• capable of working independently, but also as part of a team
• knowledge and ability to provide guidance and advice to others on media and marketing matters
• good written and oral language skills
• CAN member, with some knowledge of CAN's aims and activities
• ability to work within the media and marketing budget

Accountabilities:

• CAN Committee (note: specific targets can be agreed with the Committee)

Support/working relationships:

• Chairperson
• CAN Staff
• local group chairs
• Treasurer
• Webmaster
• Merchandise Co-ordinator
• CAN project/portfolio leaders
• Chainlinks Editor and Contributions Manager
• media reporters
• CAN's design, merchandising and other suppliers
• representatives of other aligned pro-cycling advocacy groups
  

Time commitment:

• varies, but averages 3 hours/week

Rewards:

• appropriate expenses paid (e.g. toll calls, paper, travel)
• modest honorarium ($50 gift voucher from a range of retailers, including CAN)
• some training (e.g. media presentation) will be made available as appropriate
• furthering a good cause and working with great people

[updated December 2009]