Travel Behaviour Change
Source:Energy Efficiency and Conservation Authority (EECA) , p.20 (2003)
Other Number:Z1349/TDM Business Plan
Keywords:Education, training, travel modes
Travel Behaviour Change (TBhC) Programmes provide positive incentives for people to utilise sustainable modes of travel and aim to encourage travel behaviour change. TBhC programmes generally employ education and marketing based approaches which aim to educate and inform people about alternative travel choices. TBhC works with people who are particpating on a voluntary basis and emphasise the individual and community benefits of 'smart travel' behaviour and environmentally friendly travel modes.