<?xml version="1.0" encoding="UTF-8"?><xml><records><record><source-app name="Biblio" version="6.x">Drupal-Biblio</source-app><ref-type>47</ref-type><contributors><authors><author><style face="normal" font="default" size="100%">Wardlaw, Malcolm</style></author></authors></contributors><titles><title><style face="normal" font="default" size="100%">Stepping Stones to a Better Cycling Future</style></title><secondary-title><style face="normal" font="default" size="100%">CTC / CCN conference</style></secondary-title></titles><keywords><keyword><style  face="normal" font="default" size="100%">Promotion</style></keyword><keyword><style  face="normal" font="default" size="100%">Strategy</style></keyword></keywords><dates><year><style  face="normal" font="default" size="100%">2001</style></year><pub-dates><date><style  face="normal" font="default" size="100%">13/10/2001</style></date></pub-dates></dates><urls><web-urls><url><style face="normal" font="default" size="100%">http://www.bicyclinglife.com/Library/SteppingStones.htm</style></url></web-urls></urls><pub-location><style face="normal" font="default" size="100%">Chesterfield, UK</style></pub-location><abstract><style face="normal" font="default" size="100%">In the last issue of Cycle Touring &amp; Campaigning magazine [1], there was an excellent article by John Stuart Clark, which I think did an outstanding job of summarising the problems we are facing in cycling at the moment. He concludes:

&quot;Maybe now that Britain has reached a junction where our cycling culture has become as impoverished as America’s, manufacturers will wake up. For campaigners and planners, it is clearly time to shift the spotlight from the hardware of infrastructure to the software of minds. For mainstay cyclists, we have a responsibility to proselytise at every opportunity. How I would like to give Max Clifford the brief to raise the awareness of cycling in Britain, to see what he could come up with.&quot;

That says it all beautifully. In this talk, I’m going to review some of the facts about cycling that I have gathered from official sources. It is possible that some of the results will surprise you. I’d like to think that I can persuade you there are messages in these statistics that we should be using far more forcefully in building our case for a better cycling future.

A most important point to emerge from my analysis for this presentation  was the increase in road danger that has occurred as a direct consequence of the &quot;dangerising&quot; of cycling. 
Here in Britain, the Nineties saw a precipitous fall in cycling by young adults. This is not surprising, since a generation is growing up indoctrinated to believe that road riding is dangerous. Instead, the young are encouraged to drive. Result: more young adults killed in car crashes and many more other road users killed by young drivers.</style></abstract></record></records></xml>