<?xml version="1.0" encoding="UTF-8"?><xml><records><record><source-app name="Biblio" version="6.x">Drupal-Biblio</source-app><ref-type>27</ref-type><contributors><authors><author><style face="normal" font="default" size="100%">Sustainability Trust</style></author><author><style face="normal" font="default" size="100%">WCC</style></author></authors></contributors><titles><title><style face="normal" font="default" size="100%">Getting Around Wellington - Final Report</style></title><secondary-title><style face="normal" font="default" size="100%">MFE, A Sustainable Management Fund Project</style></secondary-title></titles><dates><year><style  face="normal" font="default" size="100%">2008</style></year><pub-dates><date><style  face="normal" font="default" size="100%">07/2008</style></date></pub-dates></dates><urls><web-urls><url><style face="normal" font="default" size="100%">http://www.sustaintrust.org.nz/OurProjects/Current%20Projects/Getting_Around_Wellington/GAW_Final_Report_11June.pdf</style></url></web-urls></urls><pub-location><style face="normal" font="default" size="100%">Wellington</style></pub-location><pages><style face="normal" font="default" size="100%">26</style></pages><abstract><style face="normal" font="default" size="100%">Executive Summary

The Getting Around Wellington project was a partnership initiative between Wellington City Council, Sustainability Trust and Greater Wellington Regional Council.

The project followed on from a Greater Wellington Regional Council, Sustainability Trust and Hutt City Council pilot scheme in 07 08 trialling a voluntary behaviour change
approach to reducing kilometres travelled by private car.

Following the pilot outcomes, the project team were confident of achieving meaningful results in Wellington city using the voluntary behaviour change method and set a target of 700 engagements.

The project also sought to examine ways in which the volunteer behaviour change model may be delivered cost effectively at scale, in particular focusing on the potential for larger ‘group’ engagements and low cost, low intervention evaluation models.

5 key achievements of the project were
• Targets exceeded
• Recruitment and training of effective ‘networkers’ further refined
• Very positive feedback from participants and high conversion to action rates
• Improved understanding of resource and communications requirements
• Development of strategic partnerships in delivering travel behaviour change

The 2 main challenges resulting from the project were:
• Effective evaluation
• The potential to add value to the voluntary behaviour change model through combination with a number of other approaches

We hope that this report is a useful tool for those interested in addressing emissions reductions and other travel behaviour change targets through voluntary behaviour change methods.</style></abstract></record></records></xml>